‌From March 18 to 20, 2026, the Personal Care and Homecare Ingredients Exhibition (PCHi) was successfully held at the Hangzhou Convention and Exhibition Center, attracting over ‌860 exhibitors‌ from ‌26 countries and regions‌ and more than ‌50,000 industry professionals‌. ‌Wuhan Biet Co., Ltd.‌ made a strong appearance at Booth ‌3G60 in Hall 3‌, engaging with industry peers to explore new opportunities in the cosmetics and home care sector.

‌Sixteen Years of Excellence: Quality Builds Trust

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Established in 2010, ‌Wuhan Biet Co., Ltd.‌ has specialized in the research, development, production, sales, and service of toluene oxidation products. Guided by the philosophy of "creating wealth through advanced technology and scientific management to achieve win-win growth," the company has achieved remarkable success in the chemical raw materials industry.

With substantial annual production capacity:

• ‌Benzoyl acid‌: 50,000 tons
• ‌Benzyl benzoate‌: 4,000 tons
• ‌Polyol esters of benzoic acid‌: 10,000 tons
• ‌Sodium benzoate‌: 20,000 tons (available in powder, spherical, and columnar forms)
• ‌Benzyl alcohol‌: 5,000 tons
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Its products are widely used in coatings, pharmaceuticals, food, and cosmetics.

Biet treats ‌quality as its lifeline‌, implementing a strict quality control system certified under ‌ISO9001‌, with ‌17 quality control checkpoints‌ from raw material sourcing to final product release. The company’s products have also obtained international certifications including ‌REACH‌, ‌HALAL‌, and ‌KOSHER‌, laying a solid foundation for global market expansion. With outstanding quality and service, Biet has earned consistent trust from clients worldwide.

‌Core Advantage Products: Proven Performance

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At the exhibition, Biet presented a series of core products renowned for their stability and broad application, drawing significant attention from cosmetics and home care brands.

• ‌Sodium Benzoate‌: A highly effective preservative used in food and cosmetics to inhibit microbial growth. Biet offers it in ‌powder, spherical, and columnar forms‌, meeting diverse customer needs — sparking active on-site inquiries.
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• ‌Benzoic Acid‌: With a purity of ‌99%‌, it serves as a key raw material in pharmaceutical synthesis and feed acidification. In cosmetics, it functions as both a ‌preservative and pH regulator‌, enhancing product stability — attracting strong interest from beauty brands.
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• ‌Benzyl Benzoate (Fragrance Grade)‌: SGS-certified, with ‌purity ≥99.8%‌ and ‌heavy metals <1ppm‌, it is a premium ingredient for pharmaceuticals and fragrances. In cosmetics, it acts as a ‌solvent and fragrance fixative‌, improving scent longevity — highly sought after by fragrance and beauty companies.
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• ‌Benzyl Alcohol‌: A common organic solvent and preservative, it serves as a ‌fragrance solvent, preservative, and moisturizer‌ in cosmetics, offering excellent solubility and skin compatibility — favored by brands focusing on natural and gentle formulations.
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• ‌Benzaldehyde‌: A key organic synthesis intermediate used in fragrance formulation, adding distinctive aromatic notes — generating strong partnership interest from perfume and fragrance brands.
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• ‌Benzophenone‌: An effective ‌UV absorber‌ that protects skin from UV damage, commonly used in sunscreens and lipsticks. Its superior sun protection performance attracted multiple sunscreen-focused brands, leading to several preliminary cooperation agreements.

‌Beauty Innovations: New Solutions for Skincare

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In addition to its core products, Biet highlighted two high-potential ingredients, offering innovative solutions for modern cosmetic formulations.

• ‌Salicylic Acid‌: A lipid-soluble organic acid with exceptional ‌keratolytic action‌, capable of penetrating pores to remove oil and debris, effectively improving acne and blackheads. It also possesses ‌anti-inflammatory and antibacterial properties‌, making it ideal for acne treatments, exfoliants, and pore-refining products — drawing significant attention from skincare brands targeting problem skin.
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• ‌Phenoxyethanol‌: A ‌safe and efficient preservative‌ with broad-spectrum antimicrobial activity against bacteria, fungi, and yeast. It has ‌low skin irritation‌ and is widely used in cosmetics. Additionally, it provides ‌moisturizing benefits‌, helping maintain skin hydration for a smooth, supple feel — highly valued by brands prioritizing safety and sensory experience.
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‌Professional Support: Customized Solutions

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On-site, Biet’s ‌professional team‌ provided one-on-one consultations, addressing technical questions, application strategies, and collaboration models. Leveraging deep expertise and industry experience, the team engaged in in-depth discussions, listened to client needs, and delivered ‌tailored solutions‌. Their high-quality service received widespread praise, resolving practical issues for existing partners and offering expert guidance to new clients — paving the way for future collaborations.

‌Moving Forward Together: A New Chapter in Beauty

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As the three-day 2026 PCHi exhibition concludes, Biet’s journey of advancing alongside the beauty industry continues. This event showcased the company’s ‌strong product capabilities and brand strength‌, strengthened trust from both new and long-term clients, and provided valuable insights into future industry trends and market demands. Going forward, Biet will uphold its core values, continue innovating in chemical raw materials, and deliver ‌higher-quality, professional ingredient solutions‌ to empower the global beauty industry.