April 17, 2026 marked the closing day of the 25th China International Dye Industry, Organic Pigment and Textile Chemicals Exhibition held at the Shanghai World Expo Exhibition & Convention Center. At booth D601 in Hall H2, Wuhan Biet Chemical Co., Ltd. still attracted a huge crowd. Over the three-day exhibition, Biet emerged as a "hardcore exhibitor" recognized by professional visitors, thanks to its green functional additives developed via the "toluene oxidation" technology route. The company received cooperation intentions from more than 60 enterprises, and its core product, benzyl benzoate, sparked a consulting frenzy.

From "Stopping to Watch" to "In-Depth Negotiation": One Additive Solves Three Major Industry Pain Points

At the exhibition site, the booth displaying Biet's benzyl benzoate (CAS No.120-51-4) was surrounded by heads of printing and dyeing enterprises. This colorless oily liquid may seem ordinary, but it precisely addresses three core pain points in the industry.

Cost Reduction: Bringing High-Temperature and High-Pressure Dyeing "Back" to Normal Temperature

Traditional polyester dyeing requires high temperature and pressure of 130℃, which consumes a lot of energy and accelerates equipment aging. Biet's benzyl benzoate enables normal-pressure dyeing at 98-100℃. A person in charge of a printing and dyeing enterprise in Zhejiang calculated on-site that this can significantly reduce energy consumption and equipment maintenance costs.

Quality Improvement: From "Barely Qualified" to "Zero Color Difference Delivery"

Aiming at the common problems of color spots and color differences in the printing and dyeing industry, this additive can weaken the intermolecular force of fibers, allowing dyes to penetrate evenly into the fiber interior. A fabric trader from Guangdong said, "The brand clients we work with have extremely strict requirements for color differences, and Biet's product is worth our trial."

Compliance: Meeting International Environmental Standards in One Step

The product has a content of ≥99.5%, acidity ≤1mg/g NaOH, moisture ≤0.2%, and heavy metal content ≤1ppm. It has passed multiple international certifications such as REACH and SGS. A procurement manager of a foreign trade enterprise said on the spot, "With these certifications, our products exported to Europe and the United States fully meet environmental compliance requirements."

In addition to benzyl benzoate, Biet's exhibited benzyl chloride and epoxy plasticizers also attracted numerous downstream customers with their stable quality and environmental attributes. The booth received a total of over 800 professional visitors.

Strong Technical Strength: 16 Years of Deeply Cultivating "Toluene Oxidation", Ensuring Both Production Capacity and Quality

Biet's outstanding performance at the exhibition is backed by 16 years of technical precipitate. The company focuses on the "toluene oxidation" technology route and has established a full-chain system from raw material R&D to production control. Currently, it has an annual production capacity of 50,000 tons of benzoic acid and 4,000 tons of benzyl benzoate, making it one of the few domestic enterprises capable of stably supplying high-purity functional additives.

"Our products are benchmarked against international standards from the R&D stage, and each batch undergoes strict testing," introduced the person in charge of Biet at the exhibition. The company has passed the ISO9001 quality management system certification to ensure stable product quality. At the exhibition site, many customers signed intentional cooperation agreements on the spot after reviewing the test reports.

Under the Green Wave: Biet's "Long-Termism"

Currently, the textile printing and dyeing industry is accelerating its transformation towards green and low-carbon development. Biet Chemical has always adhered to the concept of "Green Chemicals, Serving Textiles" and continuously launched products that conform to industry trends. In the future, Biet will continue to increase R&D investment, focusing on the green and efficient upgrading of functional additives, and provide one-stop services from products to solutions for printing and dyeing enterprises, promoting the sustainable development of the industry.

As the exhibition draws to a close, cooperation sets sail. Biet Chemical will take this exhibition as an opportunity to deepen cooperation with domestic and foreign customers, bring green additive solutions to more enterprises, and contribute to the green transformation of the textile printing and dyeing industry.